WALKING DEAD 101 (Ghost Variant cover by Jim Rugg)

On BoingBoing.net, I spoke with Chapel Hill Comics’ Andrew Neal about the Ghost Variant cover series that he art directed.

Here is a brief excerpt…

In 2012, Andrew Neal teamed up with a small group of fellow comic book shop retailers to develop a program called Ghost Variant. Pooling their resources, these small business owners worked with publishers and creators to make a dozen variant-edition comics based on popular series. Without promotion or warning, the group simply announced and sold the comics the day they were available.

Recently, they decided to lift the veil of secrecy and talk about this experience. Despite creating artwork for the first Ghost Variant — The Walking Dead 101 — I knew very little about the group and its background. I am curious about the business side of any creative profession (for proof, listen to my podcast, Tell Me Something I Don’t Know, where Jasen Lex and I grill artists about the business side of their work). So when I heard they were ready to talk, I sent Andrew Neal some questions…

JIM RUGG: What is Ghost Variant?

ANDREW NEAL: Ghost Variant is a group of comic retailers who banded together to produce exclusive covers to popular comic books. That’s the “variant” part. The “ghost” part is that the covers were produced in secret and released without any direct promotion until the day before they went on sale.

READ THE WHOLE INTERVIEW on BoingBoing.net…

I will be at Chapel Hill Comics on July 12th with copies of the NEW Street Angel hardcover, along with Hip-Hop Family Tree’s Ed Piskor, and Transformers vs. G.I.Joe’s Tom Scioli for the Greatest Signing of All Time!

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