I designed a t-shirt and poster for LG Cup Street Fighter IV HD World Championship 2012. iam8bit produced the event in LA. I’ve worked with them on a number of promotional items in the past. They gave me some guidelines, and I gave them a few rough ideas.
We didn’t have a lot of time to turn this around. So I would do a few roughs, then send them to iam8bit for feedback.
When I sent the image on the right, I was wrapping things up for the day. I had another idea that I thought would be the one, but before I could get it together, they jumped on this one.
I’m happy they did. Once I started working out the details, it made perfect sense to me. I really wanted to suggest manga and Hong Kong action comics (Jademan), and decided the best way to do that was with the color. It surprised me a little when everyone approved the pink paper with purple ink look. Here’s the finished piece:
This is great stuff. I think my favorite concept is the scrawny Ken and Ryu double-sided shirt. But I totally dig the final one too!